Ovolo Hotels

Advertising Campaign Design

Ovolo Hotels is an independent hospitality group, that own and operate a collection of  design-driven, lifestyle hotels across Hong Kong and Australia. The Ovolo brand is proudly built on a spirit of being young at heart, fun-loving and a little bit wild. 

With the rise in online hotel search portals, accommodation options for consumers are never ending! This has created an increasingly competitive environment which doesn’t  necessarily deliver the best deal for consumers. 

We created a campaign which promoted the benefits of booking directly with the hotel. This included: A guarantee on the best room rate; a fully flexible tariff (with a no risk cancellation policy); as well as the freedom of an all-inclusive mini bar that’s restocked daily! 

Our solution was to create a campaign look that was bold, energetic and difficult to ignore. A series of collages were created which brought together various qualities of the typical Ovolo traveller, resulting in an image series that celebrates the eclectic, playful and vibrant qualities of the hotel experience whilst building on the brand’s reputation for challenging the status quo and doing things a little differently.