ISPS Women’s
Australian Open

Event Campaign Design

The ISPS Women’s Australian Open, is the premier event for Women’s golf in Australia. The tournament attracts the world’s best female players and has developed a reputation for being one of the ‘must-have’ titles for female professionals around the world. For the 2017 event, we developed a campaign tagline – ‘Expect Brilliance’ to help reflect not only the high quality talent to come, but to assist in building excitement and anticipation with the event itself. The campaign image, combined a singular player with an illuminated swoosh, which celebrated the idea of ‘brilliance’ in a memorable and highly visible way.