Aussie Farmers Direct

Brand Identity Design

Aussie Farmers Direct is a brand famed for its unique product and fantastic business model. As a food delivery service, their tagline ‘Shop fair. Eat fresh’ is a promise built around providing the freshest produce to consumers at a fair price, sourced direct from the farmers. 

The creation of the pear brandmark, delivers a symbol which reflects the values that are so important to Aussie Farmers Direct with immediate simplicity – trust, honesty, freshness, sustainability. The brand visual language carried the theme through with graphic silhouettes of fresh produce. This combined with a fresh colour palette and a punchy, approach to their tone of voice, provided the impact and personality that would enable the brand to create a strong defined presence in their market.