Melbourne Market

Brand Identity

The Melbourne Market brand identity was developed to reflect the vision of the wholesale market as it moves from Footscray to its new home in Epping.

The vibrant letterforms represent the diversity of wholesale produce (fruit, vegetable and flowers) and vitality of the environment. The logistics and infrastructure of Market management is suggested in the discipline of the composition.

Creative Idea – Enabling Victoria’s fresh food economy

To The identity design uses the alphabet as a look and feel, bringing to life the Melbourne Market’s vibrant qualities within an easy to use and efficient brand system.