Atlas2Blue

Brand Identity & Website Design

The challenge

Atlas2Blue is a start-up consortium born with the vision that everyone has the opportunity to contribute to fixing our world. By unlocking the potential of the soil, A2B develops products which have the chance to reverse the adverse effects of global warming through carbon removal. 

DESIGN IMPACT

The brand identity for Atlas2Blue plays on the theme of making a positive global impact. The brandmark uses a stylised treatment of the ‘A’ to create the impression of an arrow and serves as a suggestion of progress, optimism and innovation. The integration with the blue globe reinforces the ambition to create massive global change for our planet and delivers an ongoing reminder of why they exist – to better the future of our world and repair the environment.

The identity and communication messages were expressed primarily through a website which highlighted the key issues facing our planet. The intent was to inform and educate visitors of the alarming situation our planet faces, and seeks to inspire participation through investment in A2B products and programs.

Services

Brand Identity Design / Logo Design / Website Design / NFT Design / Print Collateral