Mckenna Bourbon

Packaging

McKenna Bourbon was developed as a brand targeted towards the modern urban male. It was about someone, who didn’t identify with the major mainstream brands, but was still open to trying bourbon and looking for a product which better reflected their mindset and lifestyle. McKenna offers an easy to drink, accessible bourbon with strong brewing credentials that delivers a great tasting product without being overly preachy about the craft. The brand packaging was created to be strong, memorable, direct and distinctive, leaving aside any unnecessary flourishes and embellishments – an outcome much like the product itself and its target audience.